What’s Next for Color - Metropolis

 What’s Next for Color - Metropolis

Metropolis
 What’s Next for Color
Two trend experts share how they forecast for the future. 
By: Sherwin-Williams
Every designer wishes they had a way of knowing what the future will look like, how we will live, how we will work, and how we will want the spaces we occupy to make us feel five, ten, or even twenty years from now. 
Looking to the future is an essential part of designing spaces that are meant to stand the test of time, but it’s not always an easy task. Trends appear and disappear constantly and divining the future of design from its ever-changing present is a full-time job—just ask Sue Wadden, an expert trend forecaster and director of color marketing at Sherwin-Williams. 
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Each year, Wadden and her team assemble the Colormix® Forecast , a collection of forecast hues that describe the zeitgeist of color. They scour the design world for inspiration and insight, evaluating research, interviewing architects, designers, and stylists, and traveling to trade shows around the world. They also look beyond paint trends, paying attention to product design, industrial coatings, fashion, flooring, and architecture. 
This year, the team saw that the design world is at an inflection point. “Designers and architects are at the forefront of this sea change we are all living through,” Wadden says. With that in mind, her team built a collection of palettes that incorporates of-the-moment design trends and opens space for a discussion of what’s next in design. It’s called MODE, a collection of four unique palettes: Method, Opus, Dreamland, and Ephemera, each signifying a macro trend or aesthetic direction that design will take in the future. 
Dreamland represents the digital shift with filtered colors and shades of pink and blue.
Opus features darker hues and dramatic jewel tones for designers looking to make a statement.
Method presents a selection of natural neutrals and warm hues that represent sustainability and the idea of the natural home. Opus is a maximalist palette with darker hues and dramatic jewel tones. Dreamland represents the digital shift, with some filtered colors and cooler color temperatures. The final palette, Ephemera, captures our nostalgia, taking cues from the sixties, seventies, and eighties, while updating them for a new generation of designers. 
Further refining these colors into palettes that professionals can apply to hospitality, new residential, healthcare, education, and multi-family settings is the job of Emily Kantz, fellow forecaster and Sherwin-Williams color marketing manager, who oversees development of the Commercial Colormix® Forecast. “For hotels, we selected deeper moodier shades to capture a more dramatic backdrop for guests to enjoy,” she says, “whereas for offices, we wanted to encourage designers to create workspaces that have that sense of comfort and security while being away from home with a palette full of warm neutrals and rich earth tones.”
Most thought leaders would agree that sustainability, technology, and the residential-commercial convergence are growing movements in design. But how will those translate into the aesthetics of architecture and interior design? That’s what sets the Colormix® Forecast apart—the Sherwin-Williams team invests research, time, and their passion for color into distilling trends, themes, and notions into palettes that inspire. The result is a tool that allows designers not only to stay on top of current trends, but to focus on creating experiences that are relevant, essential, and timeless. 
Ephemera plays with our collective sense of nostalgia, reinventing old styles for a new generation of designers and customers.
Method features an array of sensible neutral tones that call to mind wellness and the natural home.
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